Search Engine Optimization

Search Engine Optimization | Newcastle Web ConsultingWhat is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) will help place your site higher in the natural search engine rankings.

By natural, we mean free, as opposed to pay-per-click advertising. So by optimizing your site for the search engines, you will receive free traffic.

Search engine optimization revolves around two major processes; on-site optimization and off-site optimization. On-site includes anything that you control on your site. So title tags, content, linking structure within your site and all other factors on your pages. Off-site is everything else. This means all the links to your site from other sites on the Internet. In theory, you can’t control off-site factors.

Between on-site and off-site optimization your site’s rankings are determined. Therefore, you need to have a solid understanding of these two processes in order to optimize your site. We can discuss both processes in great detail if required in our initial Search Engine Optimization chat. We will complete keyword research first so you are sure to uncover which keywords and phrases to target on and off your site to generate those phone calls. From there, we cover the basics of on-site optimization and finally off-site optimization to try and come up with a package to suit your needs.

Using both on-site and off-site factors we can rank your site as high as any other on the Internet. Although often overlooked, you can get page one rankings for many sites by optimizing the pages on your site well (the on-site factors) along with  link building as long as a strict blueprint is followed. By building your site properly, we will magnify the power of the incoming links to your site. Therefore, we need to spend less time and money building links.

Search Engine Optimization – The Definition;

“The process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results”(1)

OR…..

The art of getting a website to the top of the Search Engines (mainly Google) and gaining more customers for our client (Our Version!)

So how do we get your site to the top of the search engine rankings?!!!

The first thing that we need to do is find out what customers in your business are typing into the search engines when they are looking for the products and services your company provides – keyword analysis.  You can then focus your website on these phrases using specific techniques so that you’ll attract these targeted visitors – on-site optimization.  You also need to diversify your marketing using different techniques such as article marketing, blog commenting and linking to other similar sites, spreading your site around the web and gaining back links off-site optimization.

What’s that?  You don’t know anything about search engine optimization? There aren’t enough hours in the day? Well that’s when you need to contact Newcastle SEO and ensure your website and Business reaches its True potential.

You can either leave your site floundering with little traffic. Knowing that even when, by chance, you do get a visitor, it’ll be hit or miss whether they’ll be interested in what you have to offer especially if they are not targeted visitors.  The alternative is to take advantage of tried and tested techniques that, when used regularly will not only generate traffic, but the right kind of traffic – paying customers!

The choice is yours, but Newcastle SEO could be the difference between your online and ultimately offline success and failure.

Not convinced yet? Look at what our search engine optimization has done for our own and our clients sites then let us do the same for you!

Search Engine Optimization | Steve Magill search results

And just to prove the point!…..

|Search Engine Optimization | Steve Magill Consulting search

These results haven’t happened by accident – we’ve got our clients sites and ours to the top of the rankings, and therefore in front of more potential customers, because we know how the search engines work.  We have used tried and tested techniques which we are now offering to share with a few local select new clients; YOU!  Let us manage your SEO and imagine in a month’s time seeing your site on the hallowed first page of search engine results!!

We can take the strain so that your sites take the gain!

Imagine..If you could get rankings like this in your market, what would that mean to your bottom line and your bank account?

As you can see for yourself, this is not some theoretical, pie-in-the-sky, object lesson. This is real results from a real internet marketer in highly competitive markets.

*We can only work with one client per business type in one town or city as we can only help one company get to the top so request a call back now to see if we can help you.

1. (Wikpedia – definition of Search Engine Optimization).